The world’s slimmest USB Flash Drive that fits comfortably into a wallet, the Wallet Flash card has only been available in South Africa for the last few months.

Now in its third year in Cape Town, Markex & World of Events has become the definitive one-stop shop for marketing and promotional products and services. Opening its doors at the Cape Town International Convention Centre from 26-28 July 2006, this year’s show is set to be the biggest exhibition of its kind in the Western Cape to date.

As a leading developer and supplier of innovative, wallet-friendly consumer electronics, Walletex has drawn on its expertise in manufacturing and marketing super-slim devices to enable consumers to embrace technology without sacrificing convenience. The Wallet Flash 1.1 has been recognised as a CES Innovations 2006 Design and Engineering Showcase Honoree in the Personal Electronics Category. The innovations design and engineering awards program recognises the most innovative consumer electronics products in 30 categories.

“The USB flash drive has become an ideal personal storage solution and Wallet Flash provides a stylish and convenient method to stay connected,” said Alon Atsmon, CEO of Walletex. “The vision of Walletex is to drive the ascent of wallet-friendly devices that are practical, robust and reliable.” The market for USB flash drives has seen the fastest adoption rates among consumer electronics creating vast potential for new designs.

Wallet Flash is currently available with USB 2.0 and USB 1.1 compatible connectivity and in storage capacities ranging from 128MB to 2GB. Markex & World of Events Cape will provide a unique opportunity for the marketing industry to see its credit card sized USB Flash drive, the world's slimmest USB device, and the only one that can be conveniently carried in a wallet.

Visitors to Markex & World of Events will be able to find out all about the latest trends and innovations within the industry; see, test and compare similar products; access new vendors and brands; witness product demonstrations; consolidate existing business relationships; discuss specific business needs with suitable suppliers in a neutral environment; and network and establish relationships with new business contacts.

The product profile includes corporate gifts, apparel, promotional items, signage, point-of-sale and outdoor marketing, and venue, conference, entertainment, event and technical service providers amongst others.

Individuals wishing to attend Markex & World of Events Cape 2006 can pre-register online at www.markexcape.co.za for immediate free access.

For more information on Wallet Flash, visit www.walletflash.co.za.